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About MBA in Marketing
It is one of the top MBA specialisation for students who are interested in learning about market research, international markets, branding, Healthcare Management, advertising, and how to manage resources used in marketing. The course will help students get insights in marketing strategies of top companies on a global level, social media marketing, digital marketing, sales management and more.
Eligibility
The eligibility criteria for MBA in Marketing is Graduation in any stream with a minimum of 50% from any recognised university.
The students of final year Graduation are also eligible to apply.
Many colleges for MBA Marketing admit students on the basis of entrance exam scores like CAT, XAT, CMAT, MAT, SNAP, etc., group discussion and personal interview.
Syllabus
| Core Subjects | Elective Subjects |
|---|---|
| Management Concepts | Advertising Management |
| Management Information Systems | International Marketing |
| Marketing Management | Business Marketing Operations |
| Strategic Management | Marketing Research |
| Human Resource Management | Salesforce Management |
| Business Environment | Integrated Marketing Communications |
| Accounting and Managerial Decisions | New Product Development and Marketing |
Job Options
Various kind of jobs in marketing includes the following:
Sales Manager
Business Analyst
Sales Architect
Retail Marketing Associate
Social Media Manager
E-mail Marketing Manager
Social Advertising Executive
Marketing Designer
Marketing Analyst
Skills Required
Interpersonal skills, Strategic thinking, Leadership skills, Communication skills, Entrepreneurial skills, Analytical thinking, Marketing plans and many more.