A data-driven product management programme has been created by the Indian Institute of Management (IIM) Lucknow. With data analytics and design thinking, the executive programme will converge product, marketing, development, and scale-up strategy across the product lifecycle. WileyNXT has partnered with IIM Lucknow to offer this six-month programme.
Participants will receive a joint certification from WileyNXT and IIM Lucknow, as well as executive alumni status. The curriculum seeks to help product managers develop and manage successful products in a post-COVID environment, including data mining skills for effective decision-making and design thinking skills for complex problem solving, resulting in superior innovations and product success. In addition, the course will lay the groundwork for machine learning and how it can be used to improve product success.
